Blogging For Business Owners (www.berlin-training.eu)

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(C) Roberto Nickson

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service,and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able
to do for you.

Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.

Are you looking for new ideas and support for your Online-Marketing (Blogging, Facebook, etc.)? Get in touch with us today!

http://www.berlin-training.eu

We are looking forward to hearing from you!

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Come la conoscenza della lingua tedesca ti aiuterà a raggiungere i tuoi obbiettivi

5 motivi per imparare il tedesco

http://www.spricht-deutsch.de

Quando si pensa alla lingua tedesca molti di noi hanno l’istintiva sensazione di una lingua ostica e lontana dalla nostra, il cui apprendimento non risulta affatto facile. Eppure il numero di persone che si cimenta nello studio del tedesco è recentemente molto aumentato.
Infatti se si lasciano da parte i luoghi comuni e si passa concretamente a guardare tutti gli svariati vantaggi che imparare il tedesco oggi apporterà al tuo futuro domani, ci si rende conto che questa lingua può essere la chiave di volta nel raggiungere i tuoi obbiettivi.

1. Se cerci lavoro e vuoi fare carriera la lingua tedesca è una vera e propria marcia in più per il tuo curriculum!
La Germania è la prima economia in Europa e la terza a livello mondiale. Ciò comporta un vero e proprio dischiudersi di opportunità lavorative, sopratutto nel settore commerciale e della tecnologia. Tali possibilità, inoltre, non si devono ricercare unicamente in Germania. Quest’ultima, infatti, è il principale partner commerciale italiano e la conoscenza del tedesco può aiutarti a trovare lavoro sia all’estero sia in Italia.

2. Maggiore capacità di comunicazione. Il tedesco è la lingua più parlata d’Europa e i tedeschi sono tra i maggiori viaggiatori al mondo.
Ciò ti darà la possibilità di comunicare non solo in Germania e in tutti i paesi tedescofoni ma anche in viaggio e in tutti gli hotel o ostelli turistici. Non solo, conoscere il tedesco ti darà la possibilità di usarlo nel settore turistico e avere al lavoro una qualificazione in più.
In pratica avrai sempre l’opportunità di allenarti con il tedesco ovunque senza perdere la pratica.

3. Essere al passo con i tempi.
Il tedesco è una lingua che si sta diffondendo sempre di più in tutti i settori e soprattutto in quelli innovativi.
La tecnologia e le ricerche scientifiche sono molto importanti nei paesi tedescofoni e l’apertura di posizioni per PHD sono all’ordine del giorno.
Per questo il tedesco nelle pubblicazioni scientifiche è le seconda lingua e c
onoscerla vi sarà utile per essere sempre al passo con i tempi. Non a caso le industrie del futuro si stanno formando in Germania.

4. In Germania il sistema formativo e assistenziale è avanzato.
La Germania sponsorizza ricercatori e studenti durante il loro periodo formativo così come chi cerca lavoro, attraverso sussidi e/o la disoccupazione, in base al caso.
In Germania non avrai l’idea di essere lasciato solo mentre costruisci il tuo futuro.

5. Il tedesco è la lingua della cultura. La filosofia, la musica e la letteratura hanno una ricca tradizione culturale in Germania. Per questo il tedesco è la terza lingua nella pubblicazioni di libri dopo l’inglese e il cinese. Conoscere il tedesco ti permetterà di leggere tutte le pubblicazioni e gli autori non reperibili sul cartaceo o su e-book nella tua lingua madre allargando gli orizzonti della tua conoscenza.

Lo studio del tedesco ha iniziato ad affascinarti? Se sì, inizia a pensare al tuo domani e impara la lingua del futuro.

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#Confidence Is Key (www.berlin-training.eu)

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Let’s face it; if you want to #succeed at anything, you need to have a certain level of confidence. This doesn’t mean that you need to boldly and #fearlessly attack every aspect of #life. There certainly may be areas where you lack confidence. You need to identify, however, the areas of life where you need to be confident in order to succeed. (C) Christian Sterk

 

The first thing you need to do is to identify where you need more confidence, and where you don’t. Let’s say, for example, that you are afraid of public #speaking, and you need to get over that to succeed. In this case, you need to gain confidence in speaking in front of people. If you lack confidence in cooking a good meal, that certainly won’t matter to your speaking ability. You need to identify where you need to gain confidence, and where lack of confidence doesn’t matter. This doesn’t mean that you can’t gain confidence in other areas, though.

One of the dangers of a lack of confidence is that it can fuel failure. Failure then leads to decreased confidence, which leads to failure, which leads to… well you can see it’s a vicious circle. Lack of confidence and failure feed on each other, and they will drag you down. So, the first key to gaining confidence is to succeed rather than fail.

Your first successes do not need to be major #successes. You just need to succeed at something to start #lifting #yourself up, and break out of the failure->lack of confidence cycle. Choose a small goal to achieve. This needs to be a goal that you cannot achieve at this #time, but it also needs to be #achievable with a little bit of #work. Set your mind on achieving this goal. Set yourself a realistic time #frame, and then determine what you need to in order to succeed.

Once you achieve this goal, you will start to see that you can succeed. Keep setting yourself #goals, and work towards achieving them. Success will #lead to confidence, which will lead to more success, and so on. Before long, you will be able to attack the critical areas where you lack confidence. If you fear public speaking, you can now start working on that lack of confidence. Find mentors to help you along. Find #groups and #organizations that will #help you to build confidence.

Do not confuse confidence with arrogance. Being confident is a #good thing, being #arrogant is a bad thing. Confidence is the idea that you can achieve something that you can succeed. Arrogance is the idea that you are better than others.

Confidence is the key to succeeding in any #aspect of life. Whether you want to succeed in #business, #creative endeavors, #fitness, #weight loss, or #family, you need to have confidence. Start by setting yourself small goals, and find small successes. Build on those successes and you will find yourself gaining confidence in all areas of your life. Once you have confidence and success, then you can start helping those who lack confidence themselves.

The best project you will ever work on is YOU! Improve your #personal skills or learn a new #language in 2017 to push your career: http://www.berlin-training.eu

How To Reach Your Goals (www.berlin-training.eu)

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Everyone needs #goals in #life. Goals can help us improve our #personality, our way of life, and our #relationships. (C) Noah Grezlak

 

Setting goals is easy enough, but the real challenge is reaching them. How can you #reach your goals?

The first step in reaching your goals is to overcome #fear of #failure. If we start out thinking negatively, we likely won’t get very far in our efforts to reach our goals. In fact, we may not even set goals in the first place. Fear of failure can sometimes prevent us from doing this. Negative #thoughts or past „failures“ may overwhelm us. But if we keep thinking back to past „failures“, were these really failures after all? Did you #learn something that you can now put into practice or avoid the next time?

The second stage is to #identify what goal you want to set. You can start by #brainstorming potential goals. Some possible goal ideas are: learn a foreign language, stop smoking, make more #friends, climb a dormant volcano or mountain, #travel out of the country, learn a traditional dance or to play a musical instrument, show gratitude every day, lose weight, eat #healthier, or spend more time with your #family. You are the one that knows what appeals to you and what doesn’t. Try to come up with 10 to 20 ideas for possible goals. You may find that some of these will be interrelated and can help you reach your bigger goals.

Next, analyze your list and ask yourself questions like: Which goal seems the most #exciting? Which one is the most #challenging? Which one will make me proudest of myself if I #achieve it? The best goals for you are the ones that mean the most to you. You might select goals that touch all aspects of your life. After analyzing your list, now #prioritize it. First, select a few short-term goals that you could reach in just a few days. Then choose some long-term goals that will take weeks or months to reach. Now number them in the order you would like to achieve them.

The third stage is the #planning one. Without a plan, you may as well give up. It helps to write everything down on paper. Start by listing your goal. Then set a reasonable #deadline by which time you hope to have accomplished your goal. Next, plan the steps involved in reaching the goal. Be sure to anticipate possible #obstacles and how you will work to overcome them. Finally, make a commitment to yourself by signing and dating the paper.

After doing this, get #busy! Try to think of something you can do each day that will bring you closer to your goal, no matter how small. Be sure to track your progress and celebrate each step accomplished along the way. If something goes wrong in your plan, adapt to the situation and reevaluate your goal if necessary. And finally, imagine yourself once you have finally accomplished your goal and the satisfaction you will feel.

What are your goals in #2017?

We offer you #language education and #personal development! Let us help you to improve your #business and start 2017 #successfully: http://www.berlin-training.eu

Building Your #AffiliateMarketing Assets (www.berlin-training.eu)

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One of the biggest mistakes made by affiliate marketers when they first set up is failing to recognise that they are actually starting a #business. Consequently if you want to be #successful you need to have the right #mindset and #manage your business accordingly, not doing this is the one of the fastest roads to failure. (C) Alexandre Chambon

If you look at it from another #perspective you are establishing a #marketing company and your #websites and affiliate links are your assets which you can build to be as big as you want, you are only limited by your #time and #imagination.
There are a few steps you can take which makes you stand out from the crowd and avoid the stamp of being a “newbie” or unprofessional.

Step 1: Websites and domains

It’s important to have your own domain(s) and website(s) for several reasons. One is that you have complete control over what you choose to #promote, and what #ads and #banners you want to put on your site. You can create an eye-catching #professional #layout or have someone do it for you if that is beyond the scope of your abilities.

Secondly you are able to have your own #personalized email and you appear far more professional when you have your own domain, as opposed to having freebie hosting without a decent or keyword enhanced name. An extra #benefit is that your website and domain are assets that can be sold down the track if you choose and if you have developed them properly. You can buy a domain for around $10 and monthly hosting can start as low as $6.00 per month, so it’s well worth the small #investment.

Step 2: List building

All marketers know you need to get #traffic to your website, to click on your banners and ads to make money, no clicks – no sales. But getting traffic can be #hard work. Even when you get visitors to your site you generally only have one shot at nailing their business. What you need to do is build up a #customer list so you can get repeat visitors. You can do this by creating a signup form on your website for your #newsletter or offering a free downloadable gift or service in return for your visitor subscribing to your list. Once you have established a list you can email your customers with your offers and promotions on an ongoing basis.

Don’t just contact your list when you are selling something, try and share useful #information or advice, try and build trust so your customers will know to value what you are offering them, and buy from you when you do have a promotion. It is generally accepted that your list has a value of $1 per customer, so again another asset to nurture and build.

Step 3: Traffic

The lifeblood of affiliate marketing is traffic, but not everyone can get on the front page of #Google so where else are you going to get traffic? Unless you want to pay for it and that can be very costly.

A few methods you can explore are: writing articles, press releases, posting in forums, commenting or guest posting on #blogs, offline #advertising, and classified ads.

You don’t have to do everything at once, start off with one, master it then move on to another. It’s important to test your results, check to see which #method is most #effective and keep doing that.

Having an affiliate marketing business is all about repeating systems that work, so just make sure you develop a system first, then rinse and repeating the methods that work for you.

Are you looking for #coaching and #consulting for YOUR business? Visit us: http://www.berlin-training.eu

How I Started My Own #Business From Home (www.berlin-training.eu)

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When I was younger, I told myself that I wanted to be a teacher. School was so thrilling to me and I wanted to give that same excitement to others. (C) Alex Wong

By the time I finished school, I was on a different path. I started working in medical administration and I really liked it. Working in an #office all day seems boring to most #people, but I liked the idea of eight hour shifts and simple to #follow instructions.

In 2005 I made a huge mistake that would affect my career tremendously. I went out on New Year’s Day and ended up having too much to drink. I got into a bar fight and I hurt someone pretty badly. I regretted my mistake immediately, but that wasn’t enough to stop me from getting a criminal record. I lost my job once they found out about this and I had a very hard time looking for something else.

I started working for temporary agencies, but it was a pain to be fired every time my past transgressions came to light. I decided then that it was up to me to start my own business. I wasn’t sure what I wanted to do, but I knew I was capable of creating my own opportunities. I have always been a pretty decent cook, so I decided to try my hand at catering.

I went #online and checked out all of the zoning laws in my area. I wanted to find out if I was required to have any special licenses to run a food service #business from my #own. Luckily for me, my state is pretty lax about things like this. I went out and purchased one of those stoves that have six burners. It was pretty expensive, but I knew if I became a #success it would more than pay for itself.

The next thing I did was run a few surveys online for people in my area. I tried to get a good idea of what types of dishes I should offer. I wasn’t sure if I should go the traditional route and make canapes and finger sandwiches, or if i should go out of the box and make some foods that are not readily available where I live. I decided on the latter since there are so many caterers around here that offer a lot of the same thing.

I went online and created a #great #website, well I thought it was good until my friends told me it wasn’t. This prompted me to hire a #web design firm to build my site. After they were done, I realized that my business picked up right away. I am swamped every weekend with orders from people all over the area. I never thought I would be this popular, and I am thankful for this #opportunity to show everyone that I can do for #myself. My story is proof that a bad situation doesn’t have to be the end of your life.

Contact us for some great #coaching and #consulting ideas for your business! We speak German, English, Spanish and Polish:

http://www.berlin-training.eu

Gibt es keine weibliche Fachkompetenz?

Nachlese 13. Mitteldeutscher Unternehmertag in Leipzig

 

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(C) Ralf Lemp

 

Das Format ist durchdacht – ohne Frage: Unternehmen vom Konzern bis zum KMU sponsern die alljährliche Veranstaltung (http://convent.de/de/archiv/mittelstandstage/13-mitteldeutscher-unternehmertag/) und treten im Gegenzug als Referenten auf; mit Themen, die für Mittelstandsunternehmen von Relevanz sind; am Montag 5. Dezember in Leipzig beherrschte die Digitalisierung in allen Facetten das Referenten- und Kompetenztableau: Vom papierlosen Büro über vernetzte Geschäftsprozesse bis zu Cyberkriminalität und drohendem Datenverlust in der Cloud.

„Daten weg – Unternehmen weg“ warnte ein Vortragender (http://www.dataprotectionpartner.de) und spannte den Bogen von IT-Sicherheit als Chefsache bis zur Risikovermeidungsstrategie (Compliance) eines Unternehmens durch Identifizierung aller relevanten Prozesse und Akteure für mögliche Datenlecks und Verstöße gegen Rechtsvorschriften.

Gut durchdacht ist das Format Mitteldeutscher Unternehmertag auch mit Blick auf die Teilnehmersondierung: Der Großteil der verfügbaren Plätze ist für die Zielgruppe selbst reserviert, ein kleines Kontingent ist der Beraterszene vorbehalten. Das Catering ist ausgezeichnet und nur zwei Tage nach der Konferenz holten die Veranstalter das Feedback der Besucher ein – das mutet selbstverständlich an, ist es aber noch lange nicht. Die sehr gut besuchte Konferenz gab dem Gesamtkonzept Recht.

Ist unternehmensrelevantes Wissen männlich?

Dennoch gibt es aus meiner Sicht zwei markante Kritikpunkte: Augenfällig nicht nur für mich als Frau, sondern auch meinen Kollegen sehr befremdlich aufgefallen, war die seitens des Veranstalters rein männlich dominierte Besetzung  – vom Moderator der Veranstaltung über den Impulsvortrag bis zu den insgesamt 12 Foren schien die Welt des Wissens für den Mittelstand im Verständnis  ausschließlich männlicher Kompetenz verhaftet. Nicht ein weibliches Wesen wurde auf der Bühne und in den Referenten-Rollen gesichtet. Gibt es keine kompetenten Frauen? Das ist wohl mehr als unwahrscheinlich. Hier wäre seitens der Veranstalter ein wenig mehr Fingerspitzengefühl gefragt. Nun, ein 14. Mitteldeutscher Unternehmertag ist gewiss in Planung!

Wissenserwerb durch Aktivität

Auch hier mit Blick auf künftige Veranstaltungen ein Tipp: Mehr Diskussion und vielleicht sogar aktive Workshop-Module statt fast 50-minütigem Frontalunterricht würden sich auch vom Wissensinput her stärker einprägen und so auch im Unternehmeralltag intensiver nachhallen.

Katharina Daniels ist Fach- und PR-Journalistin, vorrangig in den Themenfeldern Wirtschaft und Organisationspsychologie sowie Klinik- und Medizinkommunikation. Sie arbeitet als PR-Beraterin für Vorstände, Geschäftsführungen und Führungskräfte. Ihre ausgewiesene Kernkompetenz liegt in der Entwicklung adäquater Kommunikationsstrategien zur Darstellung von Unternehmen in der Öffentlichkeit und für die interne Mitarbeiterkommunikation.
Frau Daniels ist ebenso Bundespartner in http://www.VBU-Berater.de Verband