Blogging For Business Owners (www.berlin-training.eu)

Blogging_for_Business_Owners_LEMPtraining
(C) Roberto Nickson

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service,and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able
to do for you.

Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.

Are you looking for new ideas and support for your Online-Marketing (Blogging, Facebook, etc.)? Get in touch with us today!

http://www.berlin-training.eu

We are looking forward to hearing from you!

Advertisements

Studieren in der Hauptstadt Deutschlands – Hochschulen und Universitäten in Berlin (www.berlin-training.eu)

Study_in_Berlin_LEMPtraining_Studieren_in_Berlin
Du träumst davon dein Studium in der größten Stadt Deutschlands zu absolvieren? (C) Flo Karr

Hochschulen und Universitäten gibt es in Berlin wie Sand am Meer, so dass das Herz eines jeden zukünftigen Studenten höher schlägt. Und von der Auswahl wird man dann erschlagen! Je nach Studienwunsch und konkreten Vorstellungen hat man die Qual der Wahl, doch mit einem Angebot von über 1000 Studiengängen findet in dieser Stadt wohl jeder etwas für sich. Egal ob Ingenieur oder Künstler, Bachelor oder Master, Deutscher oder nicht, Hochschule oder Universität, staatlich oder privat – dir werden keine Grenzen gesetzt. Das Angebot ist so breit gefächert, dass man förmlich untergehen würde, wenn man sich durch alle Informationen wühlen wollte.

Doch lasst euch nicht abschrecken! Es hat immerhin einen Grund, dass mehr als 160 000 Studenten in Berlin angesiedelt sind und die Zahl stetig steigt.

International ist Berlin als Studienplatz sehr beliebt und etwa 15% der Studierenden kommen aus dem Ausland. Auch das Angebot an internationalen Studiengängen kommt nicht zu kurz und so hat man auch hier einiges an Auswahl. Universitäten erkennen internationale Abschlüsse an und oft muss man nur einen Nachweis der Deutschkenntnisse liefern.

Berlins Universitäten gehören teilweise zu den besten Deutschlands. Schauen wir zwei davon etwas näher an.

Humboldt-Universität zu Berlin

Gegründet wurde die Universität im Jahre 1809 durch Wilhelm von Humboldt, der eine Universität beruhend auf die Einheit der Lehre und Forschung, der Freiheit der Wissenschaft und der allseitigen Bildung des Studenten schaffen wollte. Mit ihr entstand eine neue Ära von Universität und Wissenschaft. Demnach ist die Humboldt-Universität (kurz: HU) heute die älteste Universität Berlins und gehört zu den bundesdeutschen Eliteuniversitäten.

Pro Jahr studieren mehr als 5.000 Menschen in 185 Studiengängen an der HU.

Die Uni legt großen Wert auf Diversität und hat sogar ein internationales Büro, dass sich um alle Dinge kümmert, die für Studenten aus anderen Ländern wichtig sind oder deutschen Studierenden einen Auslandsaufenthalt ermöglicht.

Der Campus ist auf drei Standorte verteil: Campus Mitte, Campus Nord und Campus Adlerhof. Dort befinden sich die Fakultäten der Geistes- und Sozialwissenschaften, Wirtschaftswissenschaften, die Theologie, die Lebenswissenschaften, die Mathematik und die Naturwissenschaften. Bekannt ist die HU vor allem für das Studium des Lehramtes.

Für weitere Informationen: https://www.hu-berlin.de/

Technische Universität Berlin

Sie entstand im Jahre 1879 durch Einsatz des Architekten Karl Friedrich Schinkel und des Ingenieurs Christian W. Beuth, als die Königliche Berliner Bauakademie und die Königliche Berliner Gewerbeakademie vereint wurde. Mit etwa 32.000 Studierenden und einer Auswahl an 90 Studiengängen ist die TU die größte staatliche Universität in Berlin.

Der Campus befindet sich in Berlin-Charlottenburg in der Straße des 17. Juni, ganz in der Nähe des Großen Tiergartens.

Auch die Technische Universität ist heute international hochgestellt mit circa 6000 ausländischen Studierenden und einer Auswahl an internationalen Masterstudiengängen.

Mehr Informationen auf: http://www.tu-berlin.de/

Bist Du neu in Deutschland und möchtest einen Deutschkurs besuchen und brauchst sogar ein staatlich anerkanntes Zertifikat (TestDaf oder Telc)?

Dann bist Du bei uns genau richtig! Wir bieten Dir in über zehn Standorten deutschlandweit die Möglichkeit, intensiv Deutsch zu lernen und bereiten Dich individuell auf das Anwenden der Sprache vor.

Kontaktiere uns noch heute unter: http://www.sprich-deutsch.de

Oder finde direkt deinen Deutschkurs in Berlin unter: http://www.deutsch-in-berlin.sprich-deutsch.de

Wir freuen uns auf Dich!

 

„Welt im Aufbruch“: Wie #zukunftsfit sind #Organisationen und #Führungskräfte? (www.anders-wirtschaften.eu)

LEMPtraining_Anders_Wirtschaften_Fuehrungskraefte_Unternehmen_Zukunft
(C) Mike Enerio

#Buchpräsentation in #Berlin mit den Autoren!

„Anders #wirtschaften – Integrale #Impulse für eine plurale #Ökonomie“ (www.anders-wirtschaften.eu)

Am Abend des 10. Januar 2017 diskutieren Katharina Daniels, Jens Hollmann und Uwe Schneidewind darüber, wie eng #gesellschaftliche, organisationale und #individuelle Transformations#prozesse miteinander verwoben sind und wechselseitig voneinander profitieren können.

Anmeldungen zur Buchpräsentation richten Sie bitte an: email kristina.wagner@wupperinst.org ;Wuppertal Institut für #Klima, #Umwelt, #Energie GmbH, 10178 Berlin

Das 21. Jahrhundert erlebt eine #Welt im #Umbruch – ökonomisch, ökologisch, #sozial. Die Forderung nach einer „großen Transformation“ prägt die aktuelle gesellschaftliche #Debatte. Sie stellt in besonderem Maße Anpassungs#herausforderungen an Organisationen und deren #Führung. Dennoch sind die Debatten über gesellschaftliche Transformation auf der einen und von Organisationen und Führung im Aufbruch auf der anderen Seite kaum miteinander verbunden.

Das Buch „Anders wirtschaften“ baut #Brücken und verknüpft diese #Perspektiven miteinander. Es verbindet die Arbeit von Think Tanks der gesellschaftlichen #Transformation, wie dem Wuppertal Institut für Klima, Umwelt und Energie, mit den #Konzepten führender Begleiterinnen und Begleiter moderner Organisations- und Führungsprozesse.

LEMPtraining_Anders_Wirtschaften_Führungskräfte_Zukunft

Die Buchpräsentation übernehmen:  Prof. Dr. Uwe Schneidewind, Mitautor, Präsident des Wuppertal Instituts für Klima, Umwelt Energie  Jens Hollmann, Herausgeber und Autor, Berater für Organisations- und Führungskräfteentwicklung in Transformationsphasen  Katharina Daniels, Herausgeberin und Autorin, Kommunikations- und PR-Beraterin Moderator: Douglas F. Williamson (Collective Leadership Institute)

Diskussion moderiert von Douglas F. Williamson Ausgewählte Leitfragen für die Diskussion:  Führt die Komplexitätssteigerung des Managementumfeldes durch ökologische und gesellschaftliche Herausforderungen zu einer neuen Dimension der #Komplexität oder ist sie mit dem bestehenden Instrumentarium eines agilen #Managements zu beherrschen?  Haben nur noch Missionsorientierte Unternehmen eine Zukunft und bieten nur noch diese Unternehmen Mitarbeiterinnen und Führungskräften eine ausreichende „Sinn“-Perspektive?

Wie stellen sich die Organisations- und Führungsherausforderungen in den besonders disruptiven Transformationsbranchen dar (wie z.B. der Energiebranche, der Automobilbranche)?  Was haben Unternehmen wir RWE, E.ON oder VW im Hinblick auf ihre Organisations- und Führungsprozesse falsch gemacht?  ….

Drei #Kurzvorträge von jeweils ca. zehn Minuten:

Erstvortrag Prof. Dr. Uwe Schneidewind: „Pathologien aktuellen Wirtschaftens“ Wie schlagen die aktuellen gesellschaftlichen, ökonomischen und ökologischen Umbrüche auf Unternehmen und #Konsumenten durch? Wo stoßen herkömmliche Geschäftsmodelle an ihre #Grenzen und was bedeutet das für die Geschäftsmodelle der Zukunft? Wie kann #Wachstum neu konnotiert werden? Wie gelingt Geschäftsmodellresilienz?

Zweitvortrag Katharina Daniels: „Gelebte Lösungen im Kontext der Organisation“ Analyse der organisationalen Energie- und Seelenlage; Einbindung der versteckten Communities zwischen den Kästchen des Organigramms in die Organisationsentwicklung (Urban Gardening im Unternehmen); ein neues Betriebssystem für Organisationen (Holacracy) mit einer Transformation von personenbezogener zu aufgabenbezogener Hierarchie.

Abschlussvortrag Jens Hollmann: „Leadership in einer VUCA-Welt“‘ Zunehmend ist die Lebenswirklichkeit der Führungskräfte und des Managements geprägt durch VUCA Faktoren (Volatilität, Unsicherheit, Komplexität und Mehrdeutigkeit). Unzählige Managementtautologien liefern wenig nachhaltige Ansätze für den erforderlichen Shift von einer wachstumsorientierten und komplizierten zu einer komplexen Postwachstumsgesellschaft. Es braucht keinen Seismographen, um die Bedeutsamkeit von Co-Creation, #Selbstverantwortung und #Selbstentwicklung als Voraussetzung #agiler #Potentiale in Führung und Organisation zu erkennen. Eine angemessene Resonanz auf die Herausforderungen spiegelt sich in der Führung heute gleichermaßen im Verhalten wie in der Haltung.

Wer sich noch für die Buchpräsentation in Berlin anmelden möchte, wendet sich bitte an: kristina.wagner@wupperinst.org

Wir freuen uns auf Sie!

#Confidence Is Key (www.berlin-training.eu)

LEMPtraining_Personal_Development_2017
Let’s face it; if you want to #succeed at anything, you need to have a certain level of confidence. This doesn’t mean that you need to boldly and #fearlessly attack every aspect of #life. There certainly may be areas where you lack confidence. You need to identify, however, the areas of life where you need to be confident in order to succeed. (C) Christian Sterk

 

The first thing you need to do is to identify where you need more confidence, and where you don’t. Let’s say, for example, that you are afraid of public #speaking, and you need to get over that to succeed. In this case, you need to gain confidence in speaking in front of people. If you lack confidence in cooking a good meal, that certainly won’t matter to your speaking ability. You need to identify where you need to gain confidence, and where lack of confidence doesn’t matter. This doesn’t mean that you can’t gain confidence in other areas, though.

One of the dangers of a lack of confidence is that it can fuel failure. Failure then leads to decreased confidence, which leads to failure, which leads to… well you can see it’s a vicious circle. Lack of confidence and failure feed on each other, and they will drag you down. So, the first key to gaining confidence is to succeed rather than fail.

Your first successes do not need to be major #successes. You just need to succeed at something to start #lifting #yourself up, and break out of the failure->lack of confidence cycle. Choose a small goal to achieve. This needs to be a goal that you cannot achieve at this #time, but it also needs to be #achievable with a little bit of #work. Set your mind on achieving this goal. Set yourself a realistic time #frame, and then determine what you need to in order to succeed.

Once you achieve this goal, you will start to see that you can succeed. Keep setting yourself #goals, and work towards achieving them. Success will #lead to confidence, which will lead to more success, and so on. Before long, you will be able to attack the critical areas where you lack confidence. If you fear public speaking, you can now start working on that lack of confidence. Find mentors to help you along. Find #groups and #organizations that will #help you to build confidence.

Do not confuse confidence with arrogance. Being confident is a #good thing, being #arrogant is a bad thing. Confidence is the idea that you can achieve something that you can succeed. Arrogance is the idea that you are better than others.

Confidence is the key to succeeding in any #aspect of life. Whether you want to succeed in #business, #creative endeavors, #fitness, #weight loss, or #family, you need to have confidence. Start by setting yourself small goals, and find small successes. Build on those successes and you will find yourself gaining confidence in all areas of your life. Once you have confidence and success, then you can start helping those who lack confidence themselves.

The best project you will ever work on is YOU! Improve your #personal skills or learn a new #language in 2017 to push your career: http://www.berlin-training.eu

How To Reach Your Goals (www.berlin-training.eu)

LEMPtraining_How_To_Reach_Your_Goals_In_2017
Everyone needs #goals in #life. Goals can help us improve our #personality, our way of life, and our #relationships. (C) Noah Grezlak

 

Setting goals is easy enough, but the real challenge is reaching them. How can you #reach your goals?

The first step in reaching your goals is to overcome #fear of #failure. If we start out thinking negatively, we likely won’t get very far in our efforts to reach our goals. In fact, we may not even set goals in the first place. Fear of failure can sometimes prevent us from doing this. Negative #thoughts or past „failures“ may overwhelm us. But if we keep thinking back to past „failures“, were these really failures after all? Did you #learn something that you can now put into practice or avoid the next time?

The second stage is to #identify what goal you want to set. You can start by #brainstorming potential goals. Some possible goal ideas are: learn a foreign language, stop smoking, make more #friends, climb a dormant volcano or mountain, #travel out of the country, learn a traditional dance or to play a musical instrument, show gratitude every day, lose weight, eat #healthier, or spend more time with your #family. You are the one that knows what appeals to you and what doesn’t. Try to come up with 10 to 20 ideas for possible goals. You may find that some of these will be interrelated and can help you reach your bigger goals.

Next, analyze your list and ask yourself questions like: Which goal seems the most #exciting? Which one is the most #challenging? Which one will make me proudest of myself if I #achieve it? The best goals for you are the ones that mean the most to you. You might select goals that touch all aspects of your life. After analyzing your list, now #prioritize it. First, select a few short-term goals that you could reach in just a few days. Then choose some long-term goals that will take weeks or months to reach. Now number them in the order you would like to achieve them.

The third stage is the #planning one. Without a plan, you may as well give up. It helps to write everything down on paper. Start by listing your goal. Then set a reasonable #deadline by which time you hope to have accomplished your goal. Next, plan the steps involved in reaching the goal. Be sure to anticipate possible #obstacles and how you will work to overcome them. Finally, make a commitment to yourself by signing and dating the paper.

After doing this, get #busy! Try to think of something you can do each day that will bring you closer to your goal, no matter how small. Be sure to track your progress and celebrate each step accomplished along the way. If something goes wrong in your plan, adapt to the situation and reevaluate your goal if necessary. And finally, imagine yourself once you have finally accomplished your goal and the satisfaction you will feel.

What are your goals in #2017?

We offer you #language education and #personal development! Let us help you to improve your #business and start 2017 #successfully: http://www.berlin-training.eu

Building Your #AffiliateMarketing Assets (www.berlin-training.eu)

LEMPtraining_Affiliate_Marketing
One of the biggest mistakes made by affiliate marketers when they first set up is failing to recognise that they are actually starting a #business. Consequently if you want to be #successful you need to have the right #mindset and #manage your business accordingly, not doing this is the one of the fastest roads to failure. (C) Alexandre Chambon

If you look at it from another #perspective you are establishing a #marketing company and your #websites and affiliate links are your assets which you can build to be as big as you want, you are only limited by your #time and #imagination.
There are a few steps you can take which makes you stand out from the crowd and avoid the stamp of being a “newbie” or unprofessional.

Step 1: Websites and domains

It’s important to have your own domain(s) and website(s) for several reasons. One is that you have complete control over what you choose to #promote, and what #ads and #banners you want to put on your site. You can create an eye-catching #professional #layout or have someone do it for you if that is beyond the scope of your abilities.

Secondly you are able to have your own #personalized email and you appear far more professional when you have your own domain, as opposed to having freebie hosting without a decent or keyword enhanced name. An extra #benefit is that your website and domain are assets that can be sold down the track if you choose and if you have developed them properly. You can buy a domain for around $10 and monthly hosting can start as low as $6.00 per month, so it’s well worth the small #investment.

Step 2: List building

All marketers know you need to get #traffic to your website, to click on your banners and ads to make money, no clicks – no sales. But getting traffic can be #hard work. Even when you get visitors to your site you generally only have one shot at nailing their business. What you need to do is build up a #customer list so you can get repeat visitors. You can do this by creating a signup form on your website for your #newsletter or offering a free downloadable gift or service in return for your visitor subscribing to your list. Once you have established a list you can email your customers with your offers and promotions on an ongoing basis.

Don’t just contact your list when you are selling something, try and share useful #information or advice, try and build trust so your customers will know to value what you are offering them, and buy from you when you do have a promotion. It is generally accepted that your list has a value of $1 per customer, so again another asset to nurture and build.

Step 3: Traffic

The lifeblood of affiliate marketing is traffic, but not everyone can get on the front page of #Google so where else are you going to get traffic? Unless you want to pay for it and that can be very costly.

A few methods you can explore are: writing articles, press releases, posting in forums, commenting or guest posting on #blogs, offline #advertising, and classified ads.

You don’t have to do everything at once, start off with one, master it then move on to another. It’s important to test your results, check to see which #method is most #effective and keep doing that.

Having an affiliate marketing business is all about repeating systems that work, so just make sure you develop a system first, then rinse and repeating the methods that work for you.

Are you looking for #coaching and #consulting for YOUR business? Visit us: http://www.berlin-training.eu

How I Started My Own #Business From Home (www.berlin-training.eu)

LEMPtraining_Home_Office
When I was younger, I told myself that I wanted to be a teacher. School was so thrilling to me and I wanted to give that same excitement to others. (C) Alex Wong

By the time I finished school, I was on a different path. I started working in medical administration and I really liked it. Working in an #office all day seems boring to most #people, but I liked the idea of eight hour shifts and simple to #follow instructions.

In 2005 I made a huge mistake that would affect my career tremendously. I went out on New Year’s Day and ended up having too much to drink. I got into a bar fight and I hurt someone pretty badly. I regretted my mistake immediately, but that wasn’t enough to stop me from getting a criminal record. I lost my job once they found out about this and I had a very hard time looking for something else.

I started working for temporary agencies, but it was a pain to be fired every time my past transgressions came to light. I decided then that it was up to me to start my own business. I wasn’t sure what I wanted to do, but I knew I was capable of creating my own opportunities. I have always been a pretty decent cook, so I decided to try my hand at catering.

I went #online and checked out all of the zoning laws in my area. I wanted to find out if I was required to have any special licenses to run a food service #business from my #own. Luckily for me, my state is pretty lax about things like this. I went out and purchased one of those stoves that have six burners. It was pretty expensive, but I knew if I became a #success it would more than pay for itself.

The next thing I did was run a few surveys online for people in my area. I tried to get a good idea of what types of dishes I should offer. I wasn’t sure if I should go the traditional route and make canapes and finger sandwiches, or if i should go out of the box and make some foods that are not readily available where I live. I decided on the latter since there are so many caterers around here that offer a lot of the same thing.

I went online and created a #great #website, well I thought it was good until my friends told me it wasn’t. This prompted me to hire a #web design firm to build my site. After they were done, I realized that my business picked up right away. I am swamped every weekend with orders from people all over the area. I never thought I would be this popular, and I am thankful for this #opportunity to show everyone that I can do for #myself. My story is proof that a bad situation doesn’t have to be the end of your life.

Contact us for some great #coaching and #consulting ideas for your business! We speak German, English, Spanish and Polish:

http://www.berlin-training.eu